Negative blogging can be devastating for any company. A single blog post can be circulated around the Blogosphere in hours. For corporations that have spent millions of dollars buiding their brands (think of Coke, Nike, General Motors) over the years, negative blog buzz can potentially severely damage a corporate image in a very short period of time. One post..
Great post by George Simpson on iMedia Connection about how weary corporations still are of blogging and what the consequences can be.